Over the past week, we’ve been rolling out our new WCTV logo on TV, on the web and at our station. It’s a big project and we start noticing all the little things that need an update. Changing our Facebook profile picture and the signage in front of the building are obvious changes. Updating our “thank you” notes and changing business cards are smaller scale items.
So why did we change it? The goal was to give the WCTV logo a more modern look, while also maintaining our brand. Thus, the apple is still here, but the TV antenna is gone. The fact is, those rabbit ear TV antennae haven’t been around for a decade in most houses, if not longer. And while we certainly are still a TV station, we also offer plenty of our content online.
And it’s worth noting that the old TV apple logo (first unveiled around 2000) won’t completely disappear. We plan to repurpose it for some archive content. But we also plan to embrace this “new apple” look in the months ahead.
You’ll see 3 main versions of new our look: what we’ve come to refer to as the “fun one”, the “professional one” and the “broadcast one”.
The “fun one” has a little word bubble attached to it, meant to symbolize communication or talking around town. It’s supposed to be a bit abstract. You’ll see it on the web, on t-shirts and attached to some programming.
The “professional one” is the WCTV with an apple over the TV. We plan on putting it on the signs outside the building and on some staff gear. It’s meant to be a little more formal.
The “broadcast one” is going to be used a lot on TV and on any web streaming. The circles are supposed to symbolize a broadcast signal. This one does not have an apple, but the colors and font match the other versions.
The process of picking a new logo took months and involved a lot of discussion from our staff and board. We even solicited help from art students at the high school, who came up with some VERY creative alternative designs and got our thought process going. There are plenty of other design ideas on the cutting room floor.
In the end, we viewed the Baldwin Apple as an important part of Wilmington’s history and we’re happy to have a logo associated with it. We hope you like what you see. And we hope to see you around town!